Dear Friends of Porcelain,
The days are long but the years are short, and I cannot believe how quickly time passes us by. In the blink of an eye and Porcelain turns 11 as I recall each Porcelain milestone like it happened only yesterday.
We didn’t make a big deal of our tenth anniversary because we felt that we were still a young company with so much room to grow. However, in 2020, we were put to the test by COVID. Questions raced through my mind – do we have sufficient cash-flow, do we have a nimble team, can we preserve jobs, will our customers support us, how do we continue to serve during this period? It was when we answered all these questions I’d realized our last ten years haven’t been in vain as we have built quite a solid foundation.
From establishing our first spa to developing a full range of in-house formulated products, we have come far. We have won more than 70 beauty awards locally and internationally, proud to be recognized globally as the Best Beauty Spa in Asia for 8 years (WLSA, Haute Grandeur), and featured on the Louis Vuitton City Guide since 2012. I have recently written about how our dreams can come true, if we work hard for it. I had dreamed of a day where Porcelain would be recognized as a skincare leader, while being human as a company. Porcelain 2020 isn’t too far from that dream.
The pandemic and temporary closure of our spas, have forced us to grow and to change. I believe these new shifts will pave the way for future success:
Training has been our core and we have now taken to virtual training. We took the opportunity to refresh and up skill every single person in the team, clocking in an estimated 160 hours of training per person during Circuit Breaker. Fun fact: Up to this day, I personally test every therapist before they are allowed to perform the treatments on you to ensure uncompromising results and quality.
Virtual Skin Education (VSE)
Education forms the heart of what we do and we wanted to continue doing so in the virtual space. A task force was put together to create the program in March and a three-module education program is now available for you. This is not a sales program – but one to connect, engage and build your skincare relationship with you.
During this ‘break’, we have kept jobs by keeping busy. Your therapist have worked in teams to discuss your skin issues, to develop a personalized product and treatment plan to help you achieve your skin goals. You can now view the prescribed plans by logging on to your account on the latest Porcelain Skin Mobile App.
With online sales being our only revenue stream the past months, we have worked tirelessly to ensure our skincare products are readily available for you. You can now shop for Porcelain skincare on Porcelain, Krisshop (yes, you can redeem using miles), Lazada, Amazon and a few more in the pipeline.
Also, many friends of Porcelain have been so kind to post their skincare routine, and testimonials for us on Instagram and on our website. We are tremendously grateful for your word-of-mouth, for this is what our business is built on!
As a company, we are constantly exploring new ways to give back and contribute. We have launched Reusable Cotton Pads that comes with a cute laundry bag and 100% of profits goes to The Nature Conservancy. Our R&D team have also been hard at work to create a sanitizer good enough for use on the face. Leveraging on our knowledge on skin, the Skin Protecting Sanitiser is anti-viral, anti-bacterial, 100% natural, alcohol-free and child-friendly. It does not just protect you from viruses but also keeps acne at bay. 500 pieces from the first batch will be donated to Healthcare workers.
Thank you for believing in us and for standing by us. You are the reason we are here and kept going. We are very grateful for the opportunity to serve you the past 11 years and look forward to many more 11 years to come.
Founder of Porcelain