There, we’ve said it. The HA+ Hydrating Serum is the first of Porcelain’s new Intensive line of products, and we made it for the clients who inspired us to curate amazing ingredients into four specific complexes. Four, to help clients from all walks of life enjoy a hydrating serum that would be suitable for any skin type, any age, and any climate. But it took two years before we were ready to unveil it to the world.
The serum was first launched internally — as with any other product we have to ensure it works – before being sold in-store. Like Pauline said during our media launch just the 3rd of May, we run a tight ship with our products.
“Does this product deserve a space on your shelf?”
We took two years to be able to say, hell yeah!
So here’s the story we wanted to share that we feel is more important than any blow-by-blow sales talk. Because hey, you can read that here. Instead, let’s talk about the story behind the HA+ Hydrating Serum.
And that’s really our clients’ stories that we’re sharing. Every day, our clients talk to us. It goes beyond “How’s your day?” – beyond skin deep. Many tell us they have oily skin (but they’re really just dehydrated). A few struggle with how to properly moisturize dry skin. The ultimate question that triggers our brainstorming frenzy:
I can’t find anything out there that works for me; do you have a solution?”
The truth is, there are many incredible products out there with great anti-ageing benefits, or hydration, or acne control. And that was when it hit us – the keyword is “or”. There is a plethora of products in the market that specifically focus on just one or two main skin concerns. For example, there are many rich creams. Plenty that contain hyaluronic acid. Even more with ingredients that help boost collagen levels… But how many anti-ageing products had more benefits than just plumping up wrinkles? How many could be used by certain people that provide the benchmark of it being suitable for anyone and everyone – people with sensitive or even acneic skin?
“What gap are we trying to fill here?”
With that, out popped our latest flagship product, the HA+ Hydrating Serum – specially designed not just for anti-ageing and hydration, but also to combat acne (with good bacteria) and soothe and even heal sensitive skin. A product to fill out all that the “Ors” couldn’t – to fill the gap that our clients helped us realize was there.